Veuve Clicquot and Jacquemus: A Masterpiece Collaboration

In the world of fine wine and spirits, where heritage meets innovation, the iconic Champagne house Veuve Clicquot has announced an extraordinary collaboration with celebrated French designer Simon Porte Jacquemus.

This partnership is more than a product launch — it is a tribute to women, creativity, and the enduring spirit of Madame Clicquot herself. The centerpiece of this collaboration is the newly released La Grande Dame 2018, reimagined with Jacquemus’s signature joyful and artistic vision.

A Celebration of Heritage and Modernity

Veuve Clicquot, founded in Reims in 1772, is one of the most prestigious names in Champagne. In 1805, Madame Clicquot became one of the first female entrepreneurs in the world, earning the title La Grande Dame de la Champagne. Her pioneering spirit and commitment to excellence paved the way for generations of luxury connoisseurs. Today, her legacy is honored through La Grande Dame, the house’s prestige cuvée, which celebrates finesse and craftsmanship.

The 2018 vintage is particularly symbolic, showcasing Madame Clicquot’s belief in Pinot Noir as the pinnacle of elegance. The wine delivers a bright, luminous expression with saline minerality and perfect balance, embodying the essence of refined fine wine and spirits.

Jacquemus Brings His Artistic Vision

Simon Porte Jacquemus, known for his modern, minimalist approach and deep connection to his Southern French roots, brings a contemporary perspective to this collaboration. Inspired by his mother and the strong women who shaped his life, Jacquemus designed a bottle and collection that radiate optimism and warmth.

The design features Veuve Clicquot’s iconic yellow — first introduced in 1877 — combined with soft, natural tones and elegant silver detailing. The white linen wrapping of the bottle draws from traditional European techniques of cooling wine by wrapping it in damp cloth, while a unique embroidered yellow label represents the rising sun, symbolizing hope and vitality.

Limited Edition for Discerning Collectors

This exclusive collaboration includes only 50 handmade silver-plated metal pieces, each crafted with meticulous attention to detail over 40 hours and involving seven specialized artisanal techniques. Each set includes three rare vintages: La Grande Dame 2018, a Magnum of 2012, and a Jeroboam of 1990, which marks Jacquemus’s birth year.

Alongside the limited-edition bottle, Jacquemus designed Le Rafraîchissoir, a sculptural champagne cooler inspired by Italian Medici vases, combining form and function for luxury entertaining. This unique piece reinforces the growing trend among Ultra High Net Worth Individuals (UHNWIs) to collect functional art linked to the fine wine and spirits world.

The Ultra Luxury Wine and Spirits Market

The collaboration comes at a time when the global fine wine and spirits sector is seeing notable shifts. According to recent reports, global spending by UHNWIs on fine wines and premium spirits continues to rise, despite macroeconomic fluctuations. In 2024, the global market was valued at over $380 billion, with Champagne and prestige cuvées like La Grande Dame accounting for a significant share of growth.

Wealth-X data indicates there are now more than 395,000 Ultra High Net Worth Individuals worldwide, with North America and Europe leading demand for rare wines and collectible spirits. These elite consumers increasingly seek limited-edition pieces that combine rarity, design, and heritage, making collaborations like Veuve Clicquot x Jacquemus highly attractive investments.

Launch and Global Rollout

The collection debuted during New York Fashion Week with a striking campaign directed by Jonas Lindstroem and photographed by Jack Davison. This narrative journey bridges Reims, the historic heart of Champagne, with the sun-drenched landscapes of the South of France.

La Grande Dame 2018 by Jacquemus will officially launch in the United States on September 9, 2025, followed by releases in the United Kingdom, Italy, and France throughout September and October. The bottle is priced at €220, while the handcrafted Le Rafraîchissoir is available exclusively by request.