Aston Martin & Bollinger: The Art of Fine Partnerships

In a move that unites two of the world’s most enduring symbols of craftsmanship, Aston Martin and Champagne Bollinger have announced a prestigious global partnership.

This collaboration merges the best of British engineering and French winemaking. It goes beyond branding—it’s a statement of excellence, artistry, and shared heritage that speaks directly to a refined audience.

Two Icons of Craftsmanship

Founded in 1913, Aston Martin has long been synonymous with British elegance, performance, and design mastery. Its sports cars are more than machines—they are moving works of art. Champagne Bollinger, founded in 1829 in Aÿ, France, mirrors these values through its commitment to heritage and innovation.

The house remains family-owned and fiercely independent. It maintains traditions such as its in-house cooperage and aging its champagnes in over 4,000 oak barrels, a rarity in modern Champagne production. Both maisons share not only craftsmanship but a deep historical link to the United Kingdom. Aston Martin and Champagne Bollinger each hold Royal Warrants, symbolizing a royal endorsement of their quality and legacy of service to the Crown.

A Partnership Rooted in Prestige

This new alliance designates Champagne Bollinger as Aston Martin’s Official Champagne Partner and Aston Martin as Bollinger’s Official Automotive Partner. The collaboration is designed to create exclusive experiences across the globe. These range from private unveilings to elite hospitality events and celebratory moments on the Formula 1 grid. Every encounter will pair Bollinger’s refined bubbles with the adrenaline of Aston Martin’s world of performance.

“Both our maisons share a commitment to timeless elegance, heritage, and mastery,” said Charles-Armand de Belenet, Managing Director of Champagne Bollinger. “This partnership embodies the perfect pairing of refined taste and thrilling performance.”

The 1% Experience: Where Fine Wine Meets Engineering Art

The collaboration arrives at a time when Ultra High Net Worth Individuals (UHNWIs) are increasingly drawn to experiences that blend exclusivity, legacy, and sensory sophistication. The number of UHNWIs globally has surpassed 395,000, with a growing appetite for lifestyle investments that merge art, technology, and taste.

The Fine Wine and Spirits sector alone surpassed $380 billion in global value in 2024. This growth is fueled by UHNWIs who view luxury wines and collectible champagnes as both lifestyle statements and tangible assets. Limited-production partnerships such as Aston Martin x Bollinger exemplify this trend, transforming craftsmanship into cultural currency.

A Celebration of Shared Values

“Creating unforgettable experiences that blend performance, craftsmanship, and artistry is central to Aston Martin’s philosophy,” said Stefano Saporetti, Director of Brand Diversification at Aston Martin. “The partnership with Champagne Bollinger reflects our shared pursuit of excellence and timeless design.”

For connoisseurs of both fine automobiles and fine wine, this collaboration represents more than a partnership—it is a shared philosophy. Both houses have mastered the art of elevating sensory pleasure through legacy, precision, and emotion.

A Toast to the Future

From the vineyards of Aÿ to the design studios of Gaydon, Aston Martin and Champagne Bollinger stand as emblems of artistry and innovation. This partnership will bring the world’s most discerning audiences closer to an immersive lifestyle experience where luxury is defined not by opulence, but by the mastery of detail.

In a world where every vintage tells a story and every design reflects human ingenuity, the union of Aston Martin and Bollinger is nothing short of a masterpiece. It is crafted for those who live life at the apex of excellence.