Maya Hotel Courchevel 1850 x Lalique: A New Alpine Icon for the One Percent, Where Luxury Hotels Become Art

In Courchevel 1850, where winter is lived as a private season and the mountains become a stage for the world’s most discerning travellers, a new address is capturing attention across the global circle of luxury hotels. Maya Collection and Lalique have united to create Maya Hotel Courchevel 1850, an intimate alpine refuge shaped by Japanese inspired restraint, Riviera elegance, and the luminous mastery of crystal craftsmanship. For the 1%, this collaboration delivers far more than a beautiful stay. It offers an atmosphere, a signature, and a sense of belonging at altitude.

This launch arrives at a time when Ultra High Net Worth Individuals continue to redefine the travel economy. Wealth X reports that the global UHNWI population now exceeds 426,000 individuals, and their travel habits increasingly favour rare destinations and highly curated luxury hotels with strong identity. Knight Frank has also highlighted that the luxury hospitality sector continues to attract UHNW demand through privacy, personalization, and experience led design. In this landscape, Courchevel remains one of Europe’s most desirable winter enclaves, and Maya Hotel Courchevel 1850 steps into this world with a confident, quietly powerful proposition.

Opened in December 2025, Maya Hotel Courchevel 1850 introduces a boutique experience built around heartfelt hospitality and personalisation. Alongside its rooms and suites, the property features a wellness space, a Lalique boutique, and MayaBay Courchevel 1850, the restaurant designed as a continuation of the hotel’s refined lifestyle universe. The result is a seamless journey where gastronomy, design, and wellbeing are treated as one complete experience, a direction increasingly defining the future of luxury hotels for global UHNW travellers.

The interiors, conceived by Sylvestre Murigneux, express a vision of alpine serenity through clean lines and organic materials such as wood, stone, and bronze. Every surface feels intentional, echoing the strength of nature while celebrating the delicacy of craftsmanship. This aesthetic creates a calm, immersive rhythm that aligns with what the 1% seeks today: spaces that feel restorative, sensorial, and emotionally precise. It is a modern expression of mountain living where elegance is never overstated, and comfort becomes a form of quiet power.

Lalique’s presence transforms the hotel into a living gallery from the very first moment. In the lobby, a chandelier composed of sixty anemones in gold lustre crystal floats like a luminous bouquet, setting the tone for an experience defined by light, detail, and artistry. Within the Lalique Suite, crystal panels featuring Merles et Raisins and Lauriers rise above the headboard like a winter garden sculpted in frost, while prisms above the bar capture and refract the alpine glow. Lamps and wall lights extend the story with precision, creating a sense of design continuity that feels rare even among the most celebrated luxury hotels.

For those who travel with the expectation of total privacy, the Lalique Apartment represents the pinnacle of exclusivity. Spanning 240 square metres across two private floors, it offers four bedrooms, four bathrooms, generous reception spaces, a bar, and a massage room, welcoming up to eight adults in absolute comfort. Enhanced by panoramic views stretching from Courchevel to the surrounding summits, this residence expresses the essence of the collaboration: Japanese inspired harmony elevated by the heritage and brilliance of Lalique.

Maya Hotel Courchevel 1850 x Lalique stands as a defining example of how luxury hotels are evolving for the One Percent. It embodies the new codes of elite travel: boutique scale, exceptional craftsmanship, design integrity, and hospitality that feels personal and sincere. In a destination where the world’s most influential travellers return each winter, this new alpine sanctuary offers something increasingly rare in modern luxury: a place that feels both intimate and iconic, created for those who understand that true prestige is found in detail, artistry, and the emotion of a perfectly composed experience.