Krug has developed an enduring dialogue between Champagne and music, inviting artists to interpret the emotions and individuality expressed through its cuvées. The Los Angeles programme continues this creative philosophy while introducing participation into the experience, allowing guests themselves to influence the music created during each session.
Manny Marroquin describes the collaboration as an opportunity for every conversation, shared moment and glass of Champagne to contribute to the creative process. This philosophy mirrors the art of blending, where individual components come together to form a complete expression with its own identity.
The experience will also extend throughout the month through a Krug Grande Cuvée pairing created by Chef Oscar Torres at VERSE and neighbouring restaurant Mensano, bringing the Maison’s relationship with gastronomy and music to a wider Los Angeles audience.
For The 1%, The Art of Blending Krug & Sound illustrates the evolution of Fine wine and spirits into a deeply experiential expression of luxury. Through Champagne, cuisine and live composition, Krug creates an environment where craftsmanship becomes culture and every tasting contributes to a story composed in the moment.