LVMH's Strategic Leadership Moves at Fendi and Kenzo Signal a Bold, Legacy-Driven Vision

Luxury is no stranger to evolution. Within the pulse of this constantly reinventing industry, LVMH has again realigned its leadership chessboard, signaling a significant LVMH executive reshuffle. This move has rippled across two of its most influential maisons, Fendi and Kenzo, with the appointment of Ramon Ros as Fendi’s new CEO and Charlotte Coupé stepping into the role of Kenzo CEO. These LVMH CEO appointments 2025 highlight the group’s forward-thinking luxury fashion strategy, careful succession planning, and commitment to preserving Fendi’s unique history while expanding brand desirability.

For Fendi, which is gearing up for its 100th anniversary, Ramon Ros’s deep expertise in luxury and his accomplished international career in luxury retail promise to elevate the Roman maison and lead it into a new era. With his background as an international director, managing director, and in various senior management positions, Ramon brings with him a wealth of knowledge and collaborative leadership skills. His appointment as CEO of Fendi is a testament to the LVMH group chairman Bernard Arnault’s focus on innovation, commitment to artisanal craftsmanship, and ensuring Fendi continues to thrive in global worldwide retail markets.

Similarly, Charlotte Coupé’s appointment as Kenzo’s CEO marks a new chapter for the maison. With a career spanning roles such as customer service department lead, business unit director, and senior advisor, Charlotte’s deep fashion knowledge and experience in regional leadership positions ensure that Kenzo’s fashion direction aligns with LVMH’s focus on excellence and collaborative leadership. Having worked closely with Christian Dior Couture and luxury retail, she will report to Sidney Toledano, ensuring the maison’s continued momentum in luxury retail and clienteling.

These LVMH leadership changes are more than just corporate shifts; they reflect a commitment to artisanal craftsmanship, deep expertise in luxury, and the group’s ability to identify and nurture talented local teams. With the luxury fashion VIC strategy (Very Important Client strategy) becoming increasingly important, especially in mainland China, Louis Vuitton China and Louis Vuitton’s growth remain key focus areas. Under Daniel DiCicco’s leadership and through collaborative efforts with an international team, LVMH is poised to expand its influence in the ever-growing mainland China luxury market.

As billionaire fashion decisions and UHNW (ultra-high net worth) fashion trends shape the industry, these strategic moves ensure LVMH remains a dominant force. With innovative creative directors and leaders who bring excellence in international team leadership, senior management positions, and customer-first approaches, the reshuffle highlights LVMH’s commitment to staying ahead in luxury retail. From elevating Fendi’s legacy to strengthening Kenzo’s global presence, these appointments reinforce the LVMH group’s position at the forefront of high net worth lifestyle and exclusivity.

This article dives into the implications of these luxury news updates, exploring how these executive leadership fashion appointments align with LVMH’s strategy to expand brand desirability, elevate maisons like Fendi and Kenzo, and continue Louis Vuitton’s growth. Stay tuned for more insights on Ramon Ros, Charlotte Coupé, and other luxury retail leaders shaping the future of the fashion industry.

A Strategic Handshake Between Legacy and Vision

Fendi's New Chapter with Ramon Ros

Stepping into his role as CEO from July 1st, Ramon Ros brings a wealth of experience cultivated at Louis Vuitton, where he led operations in Mainland China under the broader LVMH luxury fashion strategy. His appointment is part of a larger LVMH executive reshuffle and leadership changes that include Charlotte Coupé taking the reins as Kenzo CEO, marking significant shifts in LVMH succession planning and luxury news. This coincides with Fendi’s critical evolution, celebrating its 100th anniversary and projected to reach €2.33 billion in revenues by 2024.

As part of Fendi’s fashion leadership, Ros aims to align the brand’s Roman heritage and artisanal tradition with the modern desires of UHNW fashion trends. Ultra High Net Worth Individuals, who account for €234 billion in annual luxury spending, seek both authentic craftsmanship and discreet refinement. Fendi new CEO Ramon Ros is poised to enhance its VIC strategy, crafting elevated Very Important Customer experiences that blend Fendi’s architectural precision with bespoke services.

Ros’s leadership reflects broader LVMH leadership changes, focusing on the China luxury market and UHNWIs’ fashion spending, areas where leaders like Daniel DiCicco at Louis Vuitton China have played pivotal roles. This transition underscores the importance of billionaire fashion decisions and executive leadership in shaping high net worth lifestyles. Expect Fendi and LVMH to continue redefining luxury fashion appointments news, maintaining relevance in a competitive industry while embodying timeless heritage.

Stay tuned for more updates on LVMH CEO appointments 2025 and the future direction of brands like Fendi and Kenzo in the ever-evolving fashion industry.

Kenzo’s Artistic Reinvention Under Charlotte Coupé

While Fendi will anchor itself deeper in enduring legacy, Kenzo sets sights on reinvention under the leadership of Charlotte Coupé. On May 1st, Coupé will inherit the mantle of CEO. Steeped in her role directing men’s ready-to-wear at Louis Vuitton, Coupé is no stranger to the delicate interplay of luxury tailoring and market evolution.

Kenzo’s identity, a hallmark of creativity and cultural dialogue, has been recalibrating in recent years. Under the artistic direction of Nigo and the addition of Joshua Bullen, creativity seems boundless as the brand reclaims a sharper voice with modern audiences. Coupé’s ascension aligns with Kenzo’s revival, weaving together streetwear’s bold narratives with the timeless craftsmanship affluent consumers demand.

One particularly striking move is Kenzo’s reentry into womenswear after an eight-year hiatus. For today’s UHNWIs, over 48% are drawn to brands that seamlessly blend craftsmanship with cultural evolution. Coupé’s ability to strike this delicate balance could redefine Kenzo as a bold yet sophisticated voice for the next generation of wealthy consumers.

Why These Shifts Are a Masterstroke for LVMH

The reshuffle within LVMH’s leadership is more than an exercise in talent mobility; it’s chess played on a global board. These targeted assignments, including the appointment of a deputy CEO and the CEO Bernard Arnault’s strategic decisions, reflect the group’s expertise in luxury retail and align with deeper currents in the market. Key roles such as leading global worldwide retail and chief commercial officer have been redefined, with leaders like the newly appointed CEO of Fendi bringing their Harvard Business School background and impeccable artistry to the table. This reshuffle addresses a clientele increasingly defined by muted expressions of wealth, curated personal narratives, and the precision of a president and CEO appointed to steer their brands to greater heights.

Fendi’s Rise as the Epitome of Roman Aristo-Luxury

Ros’s track record in China brings a dual advantage. His understanding of global high-net-worth clients, coupled with Fendi’s Roman heritage, will be instrumental in blending local and international sensibilities. Expect Fendi to expand not only its footprint but also its depth in products that speak volumes through quiet elegance, from bespoke collections to heritage-inspired designs.

Kenzo’s Return to Cultural Conversations

Kenzo, meanwhile, stands ready to seize its moment to captivate younger affluent consumers. Coupé’s expertise drives inclusivity and vibrance while maintaining artisanal integrity, a combination that will further position Kenzo as a leader in ‘urban luxury.’

The Technological Synergy of Mainland China

With Louis Vuitton extending its digital footholds through heightened tech-luxury integrations, this targeted push reflects the group’s nimbleness in adapting to evolving market specifics. From VR-enhanced shopping experiences to instant messaging-based VIC exclusives, the Chinese market will be a proving ground for the luxury possibilities of tomorrow.

The Era of Bespoke Luxury at Scale

For the one percent, these changes embody more than new logos on business cards. They are statements of promise. Leadership changes within brands like Fendi and Kenzo offer a glimpse into how luxury maisons will meet the growing demands of the modern, subtle aristocracy. Fendi will amplify its connection with timeless, tailored luxury. Kenzo will cut across urban vivacity and layered aesthetics for future-oriented buyers.

LVMH isn’t simply adapting to change; it’s steering it. And for those who stand behind closed velvet ropes, the promise is clear: luxury’s conversation is about to go deeper.

Experience What's Next

For those invested in the art and business of exclusivity, the movements at Fendi, Kenzo, and Louis Vuitton are clear indicators of what’s to come. The era of understated opulence led by thoughtful advocacy and unmatched design continues to unfold—with a nod to its roots and a leap toward uncharted territories. Report to Sidney Toledano, chief commercial officer, and recently appointed deputy CEO, as these maisons benefit from Ramon’s deep expertise.

Follow these maisons closely as they lead the intersection of legacy and modernity into its next exquisite chapter.