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Minimalism, monochrome and whitespace are well established principles, which is exactly why following them now produces marks that resemble each other. Differentiation has migrated from the logotype to the codes around it.
The frameworks in general circulation were built for companies that need to explain why you should buy. For a luxury house, replace the value proposition with the refusal, the persona with the exclusion, and the archetype with the codes.
Quiet luxury transfers the job of signalling from the logo to the object, and only works when the object can do that job. The prerequisite is codes, and the risks are saturation and broken attribution.
