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The One Percent.
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Monterey 2026 closed at a record USD 758.3 million, up 75% on last year. But sell-through was flat at 75%: the same proportion of cars sold, at much higher prices. A supply story wearing a demand headline.
Collectible design continues to shape the cultural landscape for The 1%, where exceptional craftsmanship, innovation, and artistic vision have become central pillars of considered luxury. This summer, Château La Coste unveils a major exhibition devoted to Marc Newson, inviting visitors on an immersive journey through more than four decades of one of the most influential creative careers in contemporary design.
The worlds of luxury car brands, design, architecture, and technology are becoming increasingly interconnected.
Today’s most influential luxury names are extending far beyond automobiles, creating immersive lifestyle ecosystems that reflect the evolving expectations of Ultra High Net Worth Individuals.
The unveiling of the C SEED BUGATTI N1 is a powerful example of this transformation. Created through a collaboration between Austrian technology innovator C SEED and Bugatti, the extraordinary MicroLED display showcases how luxury car brands are shaping the future of private residences through craftsmanship, innovation, and design excellence.
Lexus continues to deepen its relationship with the contemporary art world through a new collaboration with visual artist Alex Alpert, unveiling a custom Lexus IS 350 during EXPO Chicago 2026. The project merges automotive craftsmanship with artistic expression, presenting the sports sedan as a sculptural canvas designed for the One Percent.
Known for its sharp proportions and performance driven identity, the Lexus IS has long occupied a distinctive place within luxury automotive culture. Through this latest partnership, the model evolves beyond mobility into an immersive artistic statement that reflects the growing intersection between collectible design, contemporary culture, and luxury lifestyle experiences.
At Art Basel Hong Kong 2026, Louis Vuitton unveils a refined retrospective dedicated to its long-standing collaboration with Frank Gehry, honoring a creative dialogue that shaped contemporary design across architecture, objects, and collectible pieces.
Automobili Lamborghini presents a new creative dialogue between automotive engineering and contemporary . .
In the rarefied world of Fine wine and spirits, relevance is not maintained through volume but through vision . .
In the rarefied world where haute couture meets contemporary art, few collaborations hold as much allure as Dior Lady Art . .
In an era where luxury is increasingly defined by experience, legacy, and cultural capital, Italian furniture maison Poltrona Frau has inaugurated its first global brand museum outside Italy, choosing the Asia Pacific Experience Center in Shanghai as its canvas. The move is more than strategic it is symbolic. It marks a decisive moment in the global expansion of heritage brands seeking to embed themselves in the emerging cultural capitals of the world.
Tucked away in the refined backstreets of Tokyo’s Omotesando district, the newly opened Jacques Marie Mage flagship is not a store . .
