© 2025
The One Percent.
All Rights Reserved.
Monterey 2026 closed at a record USD 758.3 million, up 75% on last year. But sell-through was flat at 75%: the same proportion of cars sold, at much higher prices. A supply story wearing a demand headline.
Luxury collectibles are now the second-largest revenue stream at Christie’s and Sotheby’s. The houses are not selling watches for the margin, they are buying a client relationship at twenty-five to consign a painting at fifty.
Luxury travel continues to evolve as affluent travelers seek experiences that weave together wellness, culture, and meaningful social connection.
Reflecting this shift, Waldorf Astoria has unveiled the Waldorf Astoria Racquet Club, a new global platform celebrating tennis and padel through exclusive events and immersive hospitality experiences across its luxury hotels.
Venice has long inspired artists, designers, and discerning travelers through its timeless beauty . . .
Each summer, St Tropez becomes one of the world’s most sought after destinations for global entrepreneurs, collectors, and Ultra High Net Worth Individuals..
This season, Rolls Royce is deepening its presence along the French Riviera with its most immersive summer experience to date, reinforcing how luxury car brands are increasingly becoming part of the world’s most exclusive lifestyle destinations.
With a carefully curated fleet of bespoke motor cars positioned at some of St Tropez’s most prestigious hotels and beach clubs, Rolls Royce continues to redefine how luxury is experienced beyond the showroom.
The world’s leading luxury car brands are expanding far beyond automotive design.
Each summer, St Tropez becomes one of the world’s most sought after destinations for global entrepreneurs, collectors, and Ultra High Net Worth Individuals..
This season, Rolls Royce is deepening its presence along the French Riviera with its most immersive summer experience to date, reinforcing how luxury car brands are increasingly becoming part of the world’s most exclusive lifestyle destinations.
Along the sun-drenched southwest coastline of Mallorca, where Aleppo pines lean toward the sea and hidden coves catch the light like scattered pearls, a new sanctuary has emerged.
Mandarin Oriental Punta Negra Mallorca opens its doors not merely as a resort, but as a destination composed with the quiet precision of true artistry — a place where Mediterranean heritage and contemporary elegance move in perfect step.
For those who measure travel not in miles but in moments, this arrival marks something rare. Here is a portrait of what awaits: an address for the discerning, a haven of wellness and gastronomy, and a benchmark that reshapes what luxury on the Mediterranean can mean.
There are places that promise escape, and there are places that promise transformation.
The Caribbean has quietly become the latter. Beyond its turquoise waters and sunlit shores lies a new chapter, one written in the language of private aviation, branded residences, and experiences curated for the world’s most discerning travelers. For those who measure luxury not in possessions but in moments, the region has entered an era of rare distinction.
Madrid continues to strengthen its position as one of Europe’s most desirable destinations for affluent travelers, and the arrival of Nobu Hotel Madrid introduces an exciting new chapter in the city’s luxury hospitality landscape.
Combining world renowned gastronomy, sophisticated design, wellness experiences, and personalized service, the property reflects the evolving expectations of the one percent and the future direction of luxury hotels worldwide.
The Mediterranean continues to captivate the world’s wealthiest travelers, and the arrival of Four Seasons Resort Mykonos introduces a new chapter in the evolution of luxury hotels across one of Europe’s most celebrated island destinations.
Opening on June 26, 2026, the resort combines Cycladic architecture, personalized hospitality, wellness, and cultural immersion to create an experience designed for the expectations of the one percent.
