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The One Percent.
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Monterey 2026 closed at a record USD 758.3 million, up 75% on last year. But sell-through was flat at 75%: the same proportion of cars sold, at much higher prices. A supply story wearing a demand headline.
Luxury travel continues to evolve as affluent travelers seek experiences that weave together wellness, culture, and meaningful social connection.
Reflecting this shift, Waldorf Astoria has unveiled the Waldorf Astoria Racquet Club, a new global platform celebrating tennis and padel through exclusive events and immersive hospitality experiences across its luxury hotels.
Each summer, St Tropez becomes one of the world’s most sought after destinations for global entrepreneurs, collectors, and Ultra High Net Worth Individuals..
This season, Rolls Royce is deepening its presence along the French Riviera with its most immersive summer experience to date, reinforcing how luxury car brands are increasingly becoming part of the world’s most exclusive lifestyle destinations.
With a carefully curated fleet of bespoke motor cars positioned at some of St Tropez’s most prestigious hotels and beach clubs, Rolls Royce continues to redefine how luxury is experienced beyond the showroom.
The world’s leading luxury car brands are expanding far beyond automotive design.
Each summer, St Tropez becomes one of the world’s most sought after destinations for global entrepreneurs, collectors, and Ultra High Net Worth Individuals..
This season, Rolls Royce is deepening its presence along the French Riviera with its most immersive summer experience to date, reinforcing how luxury car brands are increasingly becoming part of the world’s most exclusive lifestyle destinations.
Saudi Arabia continues to redefine the future of global luxury tourism with the opening of Six Senses AMAALA, an extraordinary new resort that unites wellness, environmental stewardship, and refined hospitality along the pristine shores of the Red Sea.
As the world turns its attention to the FIFA World Cup 2026 Final, Tequila Don Julio 1942 is creating one of the most exclusive hospitality experiences of the summer.
The ultra premium tequila brand will transform New York City’s waterfront into a destination for celebration, luxury, and Fine wine and spirits culture with the arrival of its private megayacht experience, Port of Champions.
Madrid continues to strengthen its position as one of Europe’s most desirable destinations for affluent travelers, and the arrival of Nobu Hotel Madrid introduces an exciting new chapter in the city’s luxury hospitality landscape.
Combining world renowned gastronomy, sophisticated design, wellness experiences, and personalized service, the property reflects the evolving expectations of the one percent and the future direction of luxury hotels worldwide.
The Mediterranean continues to captivate the world’s wealthiest travelers, and the arrival of Four Seasons Resort Mykonos introduces a new chapter in the evolution of luxury hotels across one of Europe’s most celebrated island destinations.
Opening on June 26, 2026, the resort combines Cycladic architecture, personalized hospitality, wellness, and cultural immersion to create an experience designed for the expectations of the one percent.
The evolution of luxury hotels continues to be defined by privacy, personalization, and exceptional residential experiences. In Surfside, Florida, Four Seasons Hotel at The Surf Club introduces The Beach Villa, an extraordinary oceanfront residence that brings together heritage architecture, beachfront living, and the renowned service standards that have made Four Seasons one of the most respected names in global hospitality.
Positioned along one of the most coveted stretches of coastline near Miami Beach, The Beach Villa represents a growing trend among Ultra High Net Worth Individuals who seek expansive private accommodations while maintaining access to world class hospitality services.
The prestigious Hotel Metropole Monte Carlo has unveiled a new jewel in its crown with the opening of the Guerlain Spa . .
