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Monterey 2026 closed at a record USD 758.3 million, up 75% on last year. But sell-through was flat at 75%: the same proportion of cars sold, at much higher prices. A supply story wearing a demand headline.
As the world turns its attention to the FIFA World Cup 2026 Final, Tequila Don Julio 1942 is creating one of the most exclusive hospitality experiences of the summer.
The ultra premium tequila brand will transform New York City’s waterfront into a destination for celebration, luxury, and Fine wine and spirits culture with the arrival of its private megayacht experience, Port of Champions.
As global travel and luxury consumption continue to converge, Diageo is preparing a major international showcase for its Tequila portfolio during the FIFA World Cup 2026.
Through more than 100 immersive airport activations across 34 travel hubs, the group is positioning Don Julio and Casamigos at the center of one of the world’s most influential cultural events.
