A New Chapter for Bugatti Design Welcoming the Bugatti Design Studio in Berlin
Bugatti is synonymous with artistry, engineering finesse, and a celebration of timeless design. Today, a new chapter unfolds in its illustrious history, marked by the inauguration of the Bugatti Design Studio in Berlin.
This creative sanctuary promises to push the boundaries of automotive innovation with a vision that harmonizes the brand’s rich legacy and trailblazing ambition.
A Stage Set for Innovation
Situated in the heart of Berlin, the Bugatti Design Studio is more than a workspace; it is a temple of creativity, where dreams take physical form. This space reflects a philosophy that intertwines the grand traditions of Bugatti’s Molsheim roots with a fresh perspective to meet the desires of a new generation of connoisseurs. At the Berlin Design Studio, every line drawn and every detail molded carries the intention to transcend the ordinary and rise to the extraordinary.
With Berlin as its vibrant cultural backdrop, this new studio represents not just a geographical shift, but an ideological expansion. Known as a city of contrasts blending history with constant evolution, Berlin mirrors Bugatti’s ethos of innovation built on heritage. This environment, buzzing with artistic energy and forward-thinking design, complements the meticulous precision that defines the Bugatti brand.
A Testament to Bugatti’s Ambition
Within the Berlin Design Studio, a multidisciplinary team of the world’s finest designers, artisans, and visionaries collaborates in an atmosphere of ingenuity and excellence. Every project emerges from a philosophy deeply rooted in Bugatti’s DNA, where artistry and performance exist in perfect equilibrium.
Design Inspired by Heritage
Echoing the brilliance of the Type 57 SC Atlantic and Type 41 Royale, Bugatti’s designers continue to adopt cues from its past masterpieces, reimagined for the modern era. Classic elements like the iconic horseshoe grille, central spine, and signature C-line are given a futurist interpretation while preserving their timeless allure. These touches represent the tapestry of Bugatti’s design evolution, weaving a seamless narrative between the classic and the avant-garde.
One recent jewel of this narrative is the Tourbillon hypercar, a dazzling testament to Bugatti’s mastery. From its retractable infotainment screen that melts into the dashboard like an artisan’s brushstroke to its machined aluminum center console and Swiss-conceived titanium instrument cluster, this hypercar embodies the design sophistication perfected within Bugatti walls.
Crafting the Future of Luxury
The Berlin studio fosters an ethos of pushing boundaries, but it also elevates the collaborative process. Designers are encouraged to challenge conventions and imagine automobiles not just as machines but as moving sculptures, with each curve a flourish of emotional and cultural significance.
This spirit of innovation is integral to Bugatti’s design philosophy. A key example is the Tourbillon’s groundbreaking implementation of a fixed hub steering wheel that preserves an unbroken view of its dials. By combining usability with aesthetic daring, the Tourbillon—and every Bugatti creation to follow—is a reminder that function and art are not opposing forces but complementary ideals.
Engineering Beyond Compare
Design may draw you into the Bugatti universe, but it is engineering excellence that transforms admiration into awe. The Berlin Design Studio is uniquely positioned to integrate Bugatti’s engineering prowess into its creative process seamlessly. Here, form is never dictated by function but rather coexists with it in an exquisite symphony.
The Tourbillon hypercar isn’t merely a testament to artistic elevation, but also to technical audacity. Powered by a naturally aspirated 8.3-liter V16 engine, paired with three electric motors, it achieves a staggering combined 1,800 horsepower. Accelerating from 0 to 100 km/h in just 2.0 seconds, this masterpiece reaches a top speed of 445 km/h, a feat possible only through precision-engineered harmony.
Exclusive Craftsmanship for the Discerning Few
Bugatti remains resolutely committed to its principle of exclusivity. Like its predecessors, designs born in the Berlin studio are catered to a select clientele seeking an experience that transcends the tangible. The Tourbillon hypercar is limited to just 250 models, each painstakingly crafted, ensuring that they remain coveted works of technical art.
These vehicles are personalities tailored to the desires of their owners. From custom finishes to one-of-a-kind details, Bugatti ensures that each piece vividly reflects its patron. This bespoke process is emblematic of Berlin’s design ethos, where individual creativity meets exceptional engineering to produce something truly unique.
Bridging Legacy and Modernity Boldly
The significance of the Berlin Design Studio lies not just in its location but in what it symbolizes for Bugatti’s future. It underscores the brand’s commitment to remaining a leader in the automotive industry, blending its rich heritage with cutting-edge innovation. The studio represents a step forward in the modern era of design and engineering, setting the stage for the new Bugatti models, including the highly anticipated 2026 Bugatti Tourbillon.
From its hybrid powertrain featuring an 8.0-liter, naturally aspirated V16 engine with four turbochargers to the inclusion of three electric motors and a kWh battery pack, Bugatti continues to redefine performance and luxury. The outgoing Chiron and the new platform for the next hypercar illustrate the seamless marriage of combustion engines and advanced electric motors to deliver an astounding 1,800 hp and incredible torque. Mate Rimac’s vision for Bugatti Rimac ensures that each vehicle offers more power, higher top speeds, and innovative features like the speed key and the lightweight carbon fiber construction.
Inside, drivers will find a meticulously designed interior with a small touchscreen in landscape mode, a central tunnel, and a reimagined steering column with a fixed hub steering wheel. The instrument cluster and center console are crafted to offer maximum usability while maintaining Bugatti’s signature luxury. A pedal box, titanium components, and a chassis designed for aerodynamic performance all contribute to the unique experience Bugatti provides.
The new models, like the Veyron and the outgoing Chiron, focus on easy entry, a frontal area optimized for airflow, and a rear that ensures stability at high speeds. With advanced e-motors and an eight-speed dual-clutch transmission, the powertrain delivers world-class performance while maintaining the brand’s signature luxury. Features such as the reversing camera, cosworth-developed components, and the horseshoe grille highlight the dedication to both form and function.
Whether it’s the incredible engineering of the Bugatti Tourbillon or the plug-in hybrid powertrain that powers the next generation of sports cars, every detail—from the titanium accents to the new model’s starting price—has been carefully considered. The design team, led by Mate Rimac, ensures that each vehicle, whether on the front axle or rear, offers unmatched power output, luxury, and performance.
At first glance, Bugatti’s commitment to creating experiences, not just cars, is evident. Every component, from the chassis to the interior, has been developed in-house to provide a truly extraordinary journey. Customer deliveries of these groundbreaking vehicles are set to change the world of hypercars, redefining what’s possible with more power, forced induction, and luxury combined. Bugatti’s legacy continues to evolve, powered by innovation, unparalleled craftsmanship, and a relentless pursuit of perfection.
A Future Forged in Berlin
This bold expansion into Berlin is an invitation to leave an indelible mark on automotive history. Every line sketched, every material refined, and every concept finalized here contributes to Bugatti’s unrelenting quest for innovation. From the naturally aspirated V16 engine to the hybrid powertrain with three electric motors, every detail reflects incredible engineering. Whether it’s the lightweight construction using carbon fiber or the aerodynamic shapes tuned for top speed, the studio redefines the modern era of automotive excellence.
The Bugatti Design Studio in Berlin encapsulates a truth that has defined the brand since its inception—that luxury is not simply about possession but about experiencing the pinnacle of human capability and creativity. The design of the new Bugatti models, including the 2026 Bugatti Tourbillon, integrates groundbreaking elements like a plug-in hybrid powertrain, e-motors, and a central tunnel housing advanced components. From the horseshoe grille to the frontal area, every aspect of the car is developed in-house with attention to detail.
Inside, the interior boasts innovation with a small touchscreen, an advanced instrument cluster, and features like the fixed hub steering wheel and center console. The pedal box and steering column reflect the brand’s commitment to precision, while the reversing camera and easy entry make the vehicle as functional as it is luxurious. The chassis, powered by an 8.0-liter engine with four turbochargers and forced induction, delivers an astounding 1,800 hp and torque output of over 1,000 lb-ft, propelling the car to incredible speeds.
As the outgoing Chiron gives way to a new platform, Bugatti continues to push the boundaries of performance and luxury. With the support of Bugatti Rimac and Mate Rimac’s vision, the brand is shaping the future of hypercars. From the first glance at the new model to customer deliveries, every Bugatti is a masterpiece of artistry and power. The starting price reflects the unmatched craftsmanship, with titanium details and Cosworth-developed components ensuring the highest level of quality.
Bugatti’s legacy, from the first Bugatti to the Veyron and beyond, is written in horsepower, artistry, and innovation. With a focus on the rear axle, powertrain, and luxury interiors, the Berlin studio is set to architect the legends of tomorrow. Whether it’s the Tourbillon features, the 8-speed dual-clutch transmission, or the kWh battery pack powering the electric motors, Bugatti is redefining what a sports car can be. In a world where power, speed, and performance dominate, this studio is a beacon for the automotive industry, promising a future that is completely driven by passion and excellence.
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