Bugatti Home Opens First Atelier in Milan during Design Week
Certain addresses tell stories of unmistakable distinction and pedigree. Enter Palazzo Chiesa in the heart of Milan’s historic Design District. Within its hallowed halls, a new chapter of luxury design was unveiled during this year’s Milan Design Week, marked by the opening of Bugatti Home’s inaugural Atelier. More than a space, the Atelier is an exclusive gateway to the world of bespoke interiors, where the essence of Bugatti’s performance heritage meets the discerning taste of the world’s elite.
This is not merely a showroom for furniture; it is a testament to meticulous craftsmanship, exclusivity, and personal expression. Designed around the needs and desires of Ultra-High-Net-Worth Individuals (UHNWIs), the Bugatti Home Atelier presents the manifestation of luxury as an art form, transcending function to offer a curated experience of pure refinement.
A New Era for Bespoke Living Spaces
At the core of Bugatti Home’s promise lies a belief that the spaces we inhabit are as much a reflection of identity as the vehicles we drive. Homes today, particularly those belonging to the global 1%, have evolved into canvases of personal narrative and cultural capital. Bugatti’s Atelier encapsulates this philosophy with an immersive offering that transforms homes into living, breathing galleries of fine design.
At the core of Bugatti Home’s promise lies a belief that the spaces we inhabit are as much a reflection of identity as the vehicles we drive. Homes today, particularly those belonging to the global 1%, have evolved into canvases of personal narrative and cultural capital. Bugatti’s Atelier encapsulates this philosophy with an immersive offering that transforms homes into living, breathing galleries of fine design.
How Bugatti Responds to an Exclusive Demand
Recent reports by Wealth-X and Knight Frank reveal that over 78% of UHNWIs prefer furnishings that are entirely bespoke, tailored to showcase their personal story. Bugatti Home delivers on this demand with an edge of precision that mirrors the engineering feats of a Bugatti hypercar. Every piece in Bugatti’s portfolio is commissioned to order, created not just to furnish a home but to infuse it with the spirit of movement and mastery.
To commemorate the Atelier’s debut, Bugatti Home unveiled its standout 2025 Capsule Collection. The collection features breathtaking pieces engineered with the brand’s unmistakable DNA:
- TYPE18 Dining Chair
A marvel of sculptural balance, the TYPE18 features a polished aluminum base that evokes the fluidity of high-speed motion.
- TYPE17 Armchair
Designed as an homage to Bugatti’s iconic C-Line curve, this chair reinterprets elegance with a modern twist.
- TYPE19 Bed
Architectural inspiration takes shape in the bed’s wave-like contours, radiating understated grace and poise.
- TYPE20 Bar Stool
The perfect blend of function and form, with a hand-stitched leather finish that nods to Bugatti’s renowned craftsmanship.
These creations are no mere additions to a furniture collection; they are works of art that resonate deeply with the preferences and aspirations of Bugatti’s clientele.
The Emotional Architecture of Design
At the heart of Bugatti Home’s philosophy is a belief that fine design is an emotional connection. Every piece carries a legacy of movement and mastery, offering clients not just beauty, but an experience. Bugatti International’s Managing Director, Wiebke Ståhl, captures this ethos perfectly, saying, “Every detail is crafted to transform your home into a gallery of living sculpture—an expression of who you are, and what you value.”
Beyond furniture, the Bugatti Home accessories collection tells a similar story of intention and refinement. From hand-blown Murano glass vases in the brand’s signature blue to leather-bound backgammon sets and cashmere throws quilted in historic Bugatti patterns, each piece elevates everyday living into a realm of legacy and artistry.
A Global Move in Luxury Real Estate
With Milan joining the cities of Paris and Dubai, Bugatti Home is not only redefining how space is experienced but also touching on a broader cultural shift. Today’s UHNWIs see their homes not merely as places to reside, but as investments imbued with meaning, rarity, and design pedigree. The Atelier bridges this desire for meaning with a declaration of design. It challenges the idea that luxury is solely about ownership, proposing instead that true luxury lies in how thoughtfully and profoundly something is made.
For this rarefied audience, the experience of commissioning Bugatti Home furniture mirrors the process of acquiring a Bugatti hypercar. Precision, passion, and legacy merge to create something that exists not simply as a functional item but as a culmination of engineering, artistry, and dedication.
Redefining Exclusivity through Design
The Bugatti Home Atelier is more than a destination; it’s the next evolution in the Bugatti universe, drawing inspiration from Bugatti’s hyper sports cars and Ettore Bugatti’s design philosophy. Located in Milan during Design Week, the new Bugatti Home Atelier creates an exclusive space where bespoke interiors and timeless refinement come to life.
The atelier features a configuration studio that allows clients to craft unique designs using the finest quality materials, including natural materials and metal elements like metallic lacquer, which creates unique contrasts reminiscent of ocean waves. From enamel-coated copper glasses to Murano blown blue vases, every detail reflects Bugatti’s commitment to cutting-edge craftsmanship techniques and material innovation.
Bugatti Home celebrates the synergy between its home collection and Bugatti’s automotive heritage, translating the simple elegance of hyper sports cars into sophisticated interior design. Cashmere throws and other luxurious finishes elevate the aesthetic, ensuring each piece exudes both legacy and modernity.
For those who value not just furnishing a space but crafting a story, the first Bugatti Home Atelier in Milan invites you to discover bespoke interiors designed with precision and passion. It’s a bold step into a world where legacy meets innovation, embodying timeless refinement and the essence of Bugatti International during Milan Design Week.
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