Luxury Market 2026: LVMH Reaccelerates and Sets the Tone for Results Season
LVMH reaccelerated in the first half of 2026 and set the tone for a results season the rest of the sector had been dreading.
Real Estate Market: Luxury Buyers Push U.S. Prices to New Records
Luxury buyers pushed US home prices to new records in 2026, in a market where the top end has decoupled from everything beneath it.
Luxury Car Brands: The Hypercar Debuts of Goodwood 2026
The hypercar debuts of Goodwood 2026, and what the Festival of Speed reveals about where limited-production performance is heading.
Luxury Watch Brands: Bvlgari’s Octo Finissimo Perpetual Calendar Goes Blue
Bvlgari reworks its Aiguille d’Or-winning Octo Finissimo Perpetual Calendar in monochromatic blue, a restrained update to a record-setting ultra-thin.
Luxury Fashion Brands: Louis Vuitton Crowns the FIFA World Cup Final
Louis Vuitton crowned the FIFA World Cup 2026 final on July 19 at New York New Jersey Stadium, presenting . . .
Rebranding Strategy: When and How to Rebrand
The standard rebranding triggers are inverted for luxury: looking dated is a liability for a software company and an asset for a maison. What you can change, what you cannot, and in what order.
Jewelry Branding: Agencies and Strategies for Maisons
Jewellery faces a constraint no other luxury category shares: the client can price your raw materials. That single fact drives almost everything distinctive about how the category has to be positioned.
Luxury Hotel Marketing Strategy: The Complete Guide
A luxury hotel is the only luxury product where the brand does not control the moment of consumption. That, rather than commission rates, is what should shape the strategy.
Luxury Brand Logo Design: What Sets Them Apart
Minimalism, monochrome and whitespace are well established principles, which is exactly why following them now produces marks that resemble each other. Differentiation has migrated from the logotype to the codes around it.