Where luxury fashion meets lasting taste. Our Style coverage follows the houses, designers and collections defining modern elegance, from haute couture and runway moments to the quiet craftsmanship behind the season’s most coveted pieces, written for readers who dress with intention rather than impulse.

28 Jul
Style

Luxury Fashion Brands: Louis Vuitton Unveils Futuristic Rodeo Drive Pop In

Luxury fashion brands continue to transform retail into immersive destinations, where innovation, architecture, craftsmanship, and storytelling converge into a single seamless expression. Louis Vuitton’s latest pop-in experience on Rodeo Drive introduces a new vision for luxury retail, celebrating Pharrell Williams’ Fall Winter 2026 menswear collection through a futuristic environment inspired by design, technology, and modern living.

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07 Jul
Style

Luxury Fashion Brands: Louis Vuitton and Pharrell Williams Redefine Modern Menswear

Luxury Fashion Brands continue to evolve by transforming fashion shows into immersive cultural experiences where craftsmanship, storytelling, and innovation converge. Louis Vuitton’s latest menswear presentation, led by Creative Director Pharrell Williams, demonstrated how contemporary luxury can embrace freedom, craftsmanship, and artistic expression while remaining deeply rooted in the house’s heritage.

Presented in Paris within a spectacular setting inspired by the ocean, the collection reflected a new vision of relaxed sophistication designed for the world’s most discerning clientele.

For the 1%, luxury is increasingly defined by authenticity, creativity, and experiences that create lasting emotional connections.

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24 Jun
Style

Luxury Fashion Brands: Inside Hermès’ Extraordinary New London Maison on Bond Street

Luxury Fashion Brands continue to transform flagship destinations into cultural landmarks that extend far beyond traditional retail.

Hermès has unveiled its new London Maison on New Bond Street, creating one of the most ambitious luxury destinations in Europe and reinforcing its position at the pinnacle of global craftsmanship, design, and client experience.

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16 Jun
Style

Gucci Celebrates 60 Years of the Iconic Flora Collection

Luxury Fashion Brands are built on more than products. They are built on symbols, stories, and creative legacies that transcend generations. Few motifs illustrate this better than Gucci’s Flora, the iconic botanical design that has remained an integral part of the Italian house’s identity for six decades.

As Flora celebrates its 60th anniversary, Gucci has unveiled a dedicated capsule collection and a Riviera inspired campaign set against the glamorous backdrop of Monte Carlo. The celebration highlights how Luxury Fashion Brands continue to transform heritage into contemporary desirability while engaging a new generation of global luxury consumers.

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09 Jun
Style

Luxury Fashion Brands and Football Culture: How Nike x Jacquemus Is Shaping Luxury for the 1%

Luxury fashion brands continue to expand far beyond traditional runways, increasingly influencing sport, culture, and global identity. The latest collaboration between Nike and Jacquemus for the French national football team illustrates how fashion and sport have become powerful cultural platforms.

Together, they engage a new generation of affluent consumers while resonating with the world’s most influential audiences.

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03 Jun
Style

Luxury Fashion Brands Redefined | Louis Vuitton at Harrods

Luxury fashion brands continue to redefine the retail experience through environments that blend craftsmanship, culture, and exclusivity. Louis Vuitton’s newly transformed womenswear boutique at Harrods represents a sophisticated expression of this evolution, creating a destination designed for the world’s most discerning clientele.

Located within Harrods’ renowned Superbrands floor, the redesigned boutique reflects the growing importance of immersive luxury environments where fashion, art, architecture, and personalized service converge.

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26 May
Style

Luxury Fashion Brands: Redefining Exclusivity and Creativity

Luxury Fashion Brands are entering a defining phase where discipline, exclusivity, and creative direction shape the future of global luxury. As the industry advances through 2026, the sector continues to evolve around a central force: the purchasing power and cultural influence of the 1%.

Global forecasts from Bain and Altagamma project continued expansion within the personal luxury goods market this year, supported by resilient demand from Ultra High Net Worth Individuals and a renewed focus on craftsmanship, rarity, and brand coherence.

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13 May
Style

New ALAÏA Bangkok Boutique | Luxury Fashion Brands

Luxury Fashion Brands continue to shape the geography of global elegance through carefully curated destinations. ALAÏA has unveiled a new boutique in Bangkok at Central Embassy, reinforcing its presence within one of Asia’s most dynamic luxury capitals.

For the 1%, this opening reflects the ongoing evolution of luxury into environments where architecture, design, and craftsmanship converge to create a complete experience.

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