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The One Percent.
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For more than three decades, the Royal Oak Offshore has represented one of the most recognizable expressions of contemporary haute horlogerie.
In 2026, Audemars Piguet introduces six new Royal Oak Offshore Selfwinding Chronograph references that combine technical excellence with a fresh palette of colors designed for a new generation of collectors.
In the evolving landscape of luxury watches, scale and precision are becoming as essential as heritage and craftsmanship. Audemars Piguet reinforces its long-term vision with the inauguration of a new manufacture in Meyrin, near Geneva. Designed to unify production, accelerate innovation, and support future growth, this new hub reflects the strategic direction of a Maison deeply connected to the expectations of the 1%.
Cartier has unveiled its most dazzling evolution of the Baignoire Collection to date, a portfolio of haute creations that seamlessly fuse high jewelry and luxury watches. Long admired for its quietly confident silhouette, the Baignoire has undergone a bold renaissance—one that speaks to the changing tastes of the world’s most discerning collectors.
In a move that signals both ambition and reinvention, Audemars Piguet—one of the most coveted names in luxury watches—has appointed Patrick Ottomani as its new Chief Executive Officer for North America.
In a rare moment of turbulence for an industry long synonymous with stability and prestige, Swiss luxury watch exports plunged by 17 percent in August, revealing the mounting pressures of global trade tensions and weakened Chinese demand. For collectors and connoisseurs within the One Percent, this signals both caution and opportunity.
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