Watches of Switzerland Unveils a Dual Concept Showroom in Marlton, New Jersey
Two celebrated names, one destination for fine watchmaking and jewelry
Watches of Switzerland Group is deepening its presence in the American luxury watch market with a new 4,505-square-foot showroom at The Promenade at Sagemore in Marlton, New Jersey. For the first time, Watches of Switzerland and Mayors Jewelers share a single address.
The concept preserves the identity of each house. Each has its own entrance and its own character, and a shared interior devoted to fine watchmaking and jewelry joins the two. The result is a space built around discovery, private consultation, and the personal relationships that increasingly define luxury retail for the 1%.
A Curated World of Exceptional Timepieces
Inside, the Watches of Switzerland space presents a considered selection of luxury watches from Rolex, Tudor, Omega, TAG Heuer, Grand Seiko, Tissot, Doxa, and Louis Erard. Rolex Certified Pre-Owned timepieces complete the offering, giving collectors access to both new and storied references.
The true heart of the experience lies beyond the display cases. A dedicated VIP Rolex lounge and a private consultation space offer a quieter, more intimate setting, where collectors can explore each piece with personal attention and complete discretion.
For Ultra High Net Worth Individuals, such a setting reflects the place luxury watches hold within a wider collecting culture. Craftsmanship, provenance, rarity, and heritage all play their part, as does the simple pleasure of acquiring an object with lasting personal meaning.
A Growing Community of Discerning Collectors
The opening comes as the global population of Ultra High Net Worth Individuals continues to grow, creating an ever more influential audience for luxury watches and collectible objects.
Altrata reported that the global UHNWI population reached approximately 556,850 individuals in 2025, together controlling around $63.8 trillion in wealth. This highly concentrated community can shape demand across watches, jewelry, art, automobiles, and other collectible luxury categories.
Within this world, an exceptional timepiece has become far more than a means of keeping time. It is an expression of personal taste, legacy, and collecting, especially for clients drawn to objects that unite technical achievement, design, heritage, and enduring desirability.
America at the Center of the Group's Growth
The United States has become central to Watches of Switzerland Group’s growth strategy. Strong demand for prestigious watchmaking houses and an expanding community of collectors are driving that momentum.
During the first half of 2025:
- US revenue rose 15% to approximately $546 million
- Global six-month revenue reached around $1.11 billion
- The United States accounted for more than 60% of group profits
These figures show the scale of American appetite for luxury watches. They also highlight the commercial value of building relationships with affluent and Ultra High Net Worth clients across key wealth markets.
Mayors Jewelers Arrives in New Jersey
Alongside the watches, the connected Mayors Jewelers environment presents fine jewelry from Messika, FOPE, John Hardy, Hearts On Fire, Marco Bicego, and Roberto Coin, together with Mayors’ own bridal and diamond collections.
Marlton also marks a milestone for this century-old jeweler. It is the first Mayors location outside Florida and Georgia, opening the house to a new community of clients. Within one shared space, watch collecting, jewelry, and personal luxury meet naturally.
The Art of the Acquisition
For the 1%, the appeal of a luxury watch destination now reaches across the entire acquisition experience. Access to sought-after references matters, but so do knowledgeable consultation, privacy, personal service, and long-term relationships with trusted retailers.
Watches of Switzerland Group’s VIP spaces and private consultation areas answer this culture directly. Here, the showroom becomes a place to linger, to understand movements, materials, complications, and provenance, and to study individual references at an unhurried pace. Just as importantly, it becomes a place to build relationships that can follow the evolution of a collection over many years.
Part of a Considered Retail Network
The Marlton opening joins a substantial retail network. As of September 3, 2026, the group operated 186 showrooms across the United Kingdom and the United States, including 75 mono-brand boutiques.
Paired with the group’s US expansion and its growing portfolio of prestigious watch and jewelry houses, the new concept shows how physical retail remains an essential part of the luxury watch world. It brings exceptional products, private hospitality, and specialist expertise together within one carefully considered environment.
Where Craftsmanship Meets Legacy
For Ultra High Net Worth collectors, luxury watches remain a meeting point of craftsmanship, heritage, engineering, personal expression, and legacy. As wealth creation expands the global community of the 1%, destinations that pair access to leading watchmakers with discretion, expertise, and personalized service will hold a meaningful place in the collecting journey.
In such spaces, each acquisition becomes more than a purchase. It becomes one more chapter in a collection shaped by individual taste, cultural appreciation, and a lasting passion for fine watchmaking.
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