Graff’s Global Exhibition Tour Marks 65 Years of Mastery in Luxury Jewelry

In the rarefied world of luxury jewelry, few maisons command the reverence and heritage of Graff.

In celebration of its 65th anniversary, the British high jewelry house is embarking on a global exhibition tour that begins in Asia—a fitting stage for a brand synonymous with the finest diamonds ever discovered and transformed.

65 Years of Unrivaled Craftsmanship

Founded in 1960 by Laurence Graff, the maison has elevated the art of diamond design through its obsessive pursuit of perfection. From its early beginnings in London’s Hatton Garden to now operating over 70 boutiques worldwide—including landmark addresses in Paris’ Place Vendôme, London’s New Bond Street, and Las Vegas—Graff has remained the gold standard in sourcing, cutting, and setting rare diamonds. Among its most iconic creations are the 603-carat Lesotho Promise, the 302-carat Lesedi La Rona, and the 102-carat Graff Constellation.

The centerpiece of the anniversary celebration is the Graff Infinity Tiara, showcasing a 157.80-carat heart-shaped D-color diamond. Expertly cut from a 373-carat rough stone found in Botswana, the gem reveals contours believed to mirror the legendary 1,109-carat Lesedi La Rona, hinting at a shared origin—a poetic reminder of Graff’s commitment to storytelling through stones.

The One Percent’s Growing Passion for High Jewelry

The timing of Graff’s global tour is no coincidence. According to the 2025 BCG x Altagamma True-Luxury Report, the number of UHNWIs globally is expected to surge by 20% within the next five years, with over 300 million new luxury consumers entering the market. For the top 1%, jewelry remains a deeply personal investment, blending craftsmanship, rarity, and cultural capital.

Additionally, Knight Frank’s Wealth Report shows that UHNW collectors increasingly seek investment-grade jewelry, with diamonds—particularly those of exceptional provenance—ranking alongside watches and art as primary alternative assets. The emotional appeal, portability, and multi-generational value of luxury jewelry give it a unique status among this elite clientele.

An Immersive Celebration of Diamond Heritage

Graff’s anniversary tour opens in Shanghai from September 13 to 21, followed by stops in Singapore in mid-October and Hong Kong in early November. Each location will host a curated experience showcasing Graff’s evolution—from raw stone to polished masterpiece. Guests will witness the brand’s hallmark blend of generational savoir-faire, precision cutting, and sculptural design.

Through exhibitions, collectors and connoisseurs alike will explore the house’s legacy, from the Star of Bombay to the Graff Pink, reaffirming its position at the apex of luxury jewelry design. With a philosophy rooted in “designing around the stone,” Graff invites each visitor to step into a world where diamonds are not just precious, but profoundly meaningful.

Legacy and Vision: The Future of Graff

Under the stewardship of CEO François Graff and Managing Director Elliott Graff, the house continues to embody the ethos set by Laurence Graff: to work only with the finest stones, the best designers, and the highest level of craftsmanship.

As Laurence Graff once said, “Excellence is the result of having the best people, the best stones, and the best designers making the best designs.” The 65th anniversary is not simply a retrospective but a powerful declaration of intent—Graff will continue to lead the future of luxury jewelry by shaping beauty that transcends time.