SAY Yachts Sets Sail Into a New Era of Elegance and Innovation
There is an undeniable allure to yachting. Beyond the glimmering hulls and open waters lies an experience of artful engineering, refined luxury, and boundless potential. SAY Carbon Yachts, a brand synonymous with visionary craftsmanship and carbon innovation, is poised to reimagine this world with a bold new chapter.
With Danish entrepreneur Martin Pedersen now at the helm, the boutique German shipyard charts a course toward global reinvention. This isn’t merely a corporate rescue story; it’s a renaissance for precision design and sustainable luxury that caters to the most discerning connoisseurs of performance yachting.
Carbon Mastery Meets Purposeful Design
Perched on the pristine shores of Lake Constance, SAY Yachts has long been recognized as a pioneer in lightweight, carbon fiber construction. Each vessel is more than just a boat; it’s an architectural masterpiece that melds speed, sustainability, and avant-garde aesthetics.
Founded on the ethos of German engineering and visionary design, SAY’s boats remain remarkably lightweight, offering unparalleled agility and fuel efficiency. This expertise, cultivated under carbon-composites innovator Karl Wagner in 2014, has become a signature trait of the brand, elevating it to cult status within the world of luxury day boats.
Under Pedersen’s inspired leadership, SAY now sets its sights on the horizon, bringing a trio of exhilarating models to life. The much-anticipated SAY 52 will make its grand debut in Palma this month, followed by the SAY 42 Open at Cannes later this year, and the future-forward SAY 32, slated for a 2026 release.
Turning Tide From Challenge to Innovation
Though SAY Yachts faced turbulent waters in early 2024, its entry into insolvency proceedings did not signal the end but rather an opportunity to evolve. Burdened by aggressive inventory expansion and slower-than-anticipated sales, the company needed a new anchor. Pedersen’s acquisition transforms that narrative, infusing SAY with fresh capital, visionary direction, and a resurgence of momentum.
“We are entering an exciting new era,” Pedersen shares. “Our ambition is to redefine performance yachting by exceeding the evolving expectations of today’s owners. From craftsmanship to the ownership experience, every detail must speak to the values of the next-generation collector.”
This fresh vitality positions SAY Yachts for the global stage, where its emphasis on design, agility, and sustainability aligns seamlessly with the desires of Ultra High Net Worth Individuals (UHNWIs) seeking experiences that transcend traditional luxury.
Redefining Performance for the Elite
The yachting industry is no stranger to exclusivity, but its evolution mirrors the priorities of the younger, discerning demographic. With over 392,000 UHNWIs globally by 2023, sustainability and personal expression increasingly take precedence over ostentation. The rising tide of millennial and Gen X entrepreneurs demands vessels that effortlessly combine exhilarating performance with purposeful design.
SAY Yachts foreshadows this shifting worldview. Its carbon craftsmanship reduces fuel consumption while maintaining unparalleled speed and responsiveness. Every inch of a SAY yacht reflects a commitment to radical innovation, allowing owners to savor the thrill of modern luxury, guilt-free.
Expanding Horizons Without Losing Heritage
While SAY Yachts will always have its roots in Lake Constance, the brand’s aspirations extend around the globe. The Mediterranean and Middle East, regions synonymous with glamour and maritime pedigree, offer fertile ground for SAY’s rapid, luxurious day boats. These emerging markets aren’t just commercial opportunities; they embody the very values SAY represents. From bold minimalism to meticulous performance artistry, SAY resonates deeply with those who view simplicity as sophistication.
“As we expand internationally, our strategy remains firmly rooted in quality over quantity,” emphasizes CEO Holger Schlechter. “The future isn’t just about growing our footprint; it’s about engineering experiences as refined as the vessels themselves.”
Engineering the Future of Yachting
For those at the pinnacle of achievement, SAY Yachts offers more than just a vessel to traverse oceans. It’s a profound connection to artistry in motion, a testament to innovation without compromise, and a promise of sustainability woven into modern luxury.
With SAY Yachts’ new ownership in 2025, the brand is entering an exciting new era of global growth. Backed by significant investment and extensive business interests, SAY is redefining carbon fibre yachts with a focus on high-speed efficiency, fuel economy, and reduced environmental impact. The upcoming SAY 52, 42 Open, and 32 models are just the beginning, representing the future of yacht design and delivering outstanding products to customers worldwide.
SAY Carbon Yachts’ presence at the Palma International Boat Show will underline its commitment to reaching new markets, including the Middle East and superyacht enthusiasts across the globe. The brand’s valued partners and global head continue to push the boundaries of performance yachting, creating experiences tailored to each customer’s unique desires.
For SAY Yachts, it’s not just about speed—it’s about purposeful elegance and precision. With a chief technology officer driving innovation and an undisclosed investment fueling its ambitions, SAY is well-equipped to lead the industry. As the demand for carbon yachts rises, SAY is poised to set a new standard for modern design, environmental responsibility, and luxury performance.
Welcome to the future of yachting. Welcome to SAY.
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