© 2025
The One Percent.
All Rights Reserved.
Luxury collectibles are now the second-largest revenue stream at Christie’s and Sotheby’s. The houses are not selling watches for the margin, they are buying a client relationship at twenty-five to consign a painting at fifty.
Behind every extraordinary timepiece lies a quiet devotion—hours bent over microscopic components, decades spent mastering techniques that machines will never replicate. Cartier understands this truth intimately.
Through the Cartier Prize for Watchmaking Talents, the Maison turns its gaze toward the artisans who will carry haute horlogerie into its next chapter, ensuring that the soul of fine watchmaking endures for generations yet to come.
The global market for luxury watches reached another defining moment as Phillips established a new record for the highest grossing watch auction ever held in the United States.
The New York Watch Auction XIV generated an extraordinary $75.8 million across two days, reflecting the enduring appetite among elite collectors for exceptional horological masterpieces.
In the world of luxury watches, true exclusivity is defined by the rare intersection of artistry, innovation, and craftsmanship. Richard Mille’s latest creation, the RM HJ 02 Automatic Winding Tourbillon, embodies this philosophy through a collection that transforms haute horlogerie into wearable art.
Designed for collectors who view exceptional timepieces as both cultural assets and expressions of personal identity, the RM HJ 02 represents the second chapter in Richard Mille’s growing High Jewellery universe. Produced as a series of only 12 unique creations, each watch is individually crafted and exists as a singular masterpiece.
For more than three decades, the Royal Oak Offshore has represented one of the most recognizable expressions of contemporary haute horlogerie.
In 2026, Audemars Piguet introduces six new Royal Oak Offshore Selfwinding Chronograph references that combine technical excellence with a fresh palette of colors designed for a new generation of collectors.
Jaeger LeCoultre is bringing one of watchmaking’s most enduring icons to the heart of the Miami Design District with The Reverso Stories Pop Up, a cultural experience celebrating more than nine decades of artistry, innovation, and timeless design.
Running from May 21 to 31, the immersive activation invites guests into the world of the Reverso through exhibitions, artistic collaborations, and refined culinary experiences designed for today’s global luxury audience.
The opening of The 1916 Company’s new showroom in Manhattan Beach signals a refined evolution in the world of luxury jewelry and collectible timepieces.
In the universe of luxury watches, heritage is not a memory. It is a living dimension. Jaeger LeCoultre continues . .
In a fusion of visionary craftsmanship and poetic engineering, Louis Vuitton and De Bethune have unveiled the LVDB-03 Louis Varius Project, a horological duet designed not just for collectors—but for those who shape the narrative of luxury itself.
The collaboration brings together the storied Maison and independent master watchmaker Denis . . .
In a fusion of visionary craftsmanship and poetic engineering, Louis Vuitton and De Bethune have unveiled the . .
