A New West Coast Destination for Luxury Jewelry and Collectors
The opening of The 1916 Company’s new showroom in Manhattan Beach signals a refined evolution in the world of luxury jewelry and collectible timepieces.
Situated within Manhattan Village in Southern California, this expansive 5800 square foot destination introduces a new chapter for a brand rooted in more than a century of expertise, now extending its presence into one of the most influential luxury markets in the United States.
Designed as a space for discovery and connection, the showroom blends high watchmaking with an elevated luxury jewelry offering, creating an environment where collectors and connoisseurs can engage with exceptional craftsmanship in a setting defined by intimacy and precision.
A Strategic Expansion Aligned with the 1%
The launch reflects the broader momentum of the luxury jewelry industry, driven by the continued rise of Ultra High Net Worth Individuals. Today, more than 392000 individuals worldwide hold assets exceeding 30 million dollars, representing over 42 trillion dollars in wealth. This audience continues to shape global demand for rare, collectible, and emotionally resonant pieces.
Within this landscape, luxury jewelry has evolved into both a personal expression and a long term asset. The global jewelry market is projected to surpass 250 billion dollars, supported by sustained interest from the 1% in pieces that combine design, rarity, and provenance.
The Manhattan Beach showroom is positioned to serve this discerning clientele, offering a curated selection that reflects both global excellence and local cultural nuance.
A Curated Experience of Watchmaking and Luxury Jewelry
At the heart of the space lies a dedicated Rolex environment spanning 1350 square feet, designed to reflect the precision and elegance associated with the Maison. Surrounding this central space, guests are invited to explore a broader universe of Swiss watchmaking, including brands such as Breitling, Panerai, Tudor, and De Bethune.
Complementing this horological offering is a carefully selected portfolio of luxury jewelry. The assortment introduces new creative voices while maintaining a strong connection to established names known for their craftsmanship and design innovation. Designers such as Jade Trau, Jenna Blake, and Melissa Kaye bring a contemporary perspective, while iconic houses and ateliers contribute to a diverse and expressive jewelry landscape.
Each piece is presented within an environment designed to encourage conversation and personal exploration, aligning with the expectations of collectors who value both expertise and discretion.
The Rise of Collecting Culture
A defining feature of the Manhattan Beach location is the introduction of the Collector’s Lounge, a space dedicated to pre owned and certified timepieces. This concept reflects the growing sophistication of collectors within the 1%, who increasingly seek pieces with history, rarity, and character.
This evolution in collecting behavior extends to luxury jewelry as well, where heritage pieces, limited creations, and distinctive designs continue to attract attention. For Ultra High Net Worth Individuals, the appeal lies in acquiring pieces that carry both emotional significance and enduring value.
A West Coast Expression of Luxury Jewelry
The design of the showroom reflects the creative energy of the West Coast, blending modern architecture with warm, inviting materials. Spaces are arranged to create a seamless journey, allowing guests to move fluidly between watchmaking, jewelry, and private consultation areas.
This approach aligns with a broader shift in luxury retail, where experience, personalization, and storytelling define the client journey. For the 1%, the act of acquiring luxury jewelry is as much about the environment and relationship as it is about the piece itself.
A New Chapter in Global Luxury
With this opening, The 1916 Company reinforces its position within the global luxury ecosystem, bringing together heritage, innovation, and a deep understanding of collector culture. The Manhattan Beach showroom stands as a destination where luxury jewelry and fine watchmaking converge, offering a refined perspective tailored to one of the most influential audiences in the world.
For the 1%, it represents more than a retail space. It is a place where craftsmanship, legacy, and personal expression meet in a setting designed to reflect the future of luxury jewelry.
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