© 2025
The One Percent.
All Rights Reserved.
After seven consecutive quarters of decline, LVMH’s fashion and leather goods division returned to growth in the second quarter. The number is small, and it is the most consequential figure the sector has produced this year.
Louis Vuitton crowned the FIFA World Cup 2026 final on July 19 at New York New Jersey Stadium, presenting the official Trophy Trunk that carried football’s most coveted prize onto the pitch before Spain defeated Argentina 1-0. For the fifth consecutive tournament, victory travelled in Louis Vuitton. The ceremony, watched by more than a billion viewers, condensed everything the maison has built since 2010: craft, protocol and a stagecraft that no other luxury fashion house currently commands on the world’s biggest sporting stage. Here is what the trunk is, how the ceremony unfolded, and why this partnership matters for luxury branding.
Louis Vuitton is reconnecting with one of its most celebrated automotive traditions.
The Maison has announced the return of the Louis Vuitton Classic Run after a fourteen-year absence. This exclusive event will once again unite historic automobiles, exceptional craftsmanship, and extraordinary destinations, reinforcing the House’s enduring relationship with the world of luxury mobility.
Luxury fashion brands continue to redefine the retail experience through environments that blend craftsmanship, culture, and exclusivity. Louis Vuitton’s newly transformed womenswear boutique at Harrods represents a sophisticated expression of this evolution, creating a destination designed for the world’s most discerning clientele.
Located within Harrods’ renowned Superbrands floor, the redesigned boutique reflects the growing importance of immersive luxury environments where fashion, art, architecture, and personalized service converge.
At Art Basel Hong Kong 2026, Louis Vuitton unveils a refined retrospective dedicated to its long-standing collaboration with Frank Gehry, honoring a creative dialogue that shaped contemporary design across architecture, objects, and collectible pieces.
An immersive hotel-style experience that blends couture and culture in the heart of Southeast Asia’s rising . .
Gucci will present its Cruise 2027 collection in New York on May 16, marking a symbolic return to the city where the Italian house . .
Bernard Arnault has quietly amassed approximately $1.6 billion of shares in LVMH Moët Hennessy Louis Vuitton (LVMH) . .
In the vaulted majesty of the Grand Palais, Art Basel Paris welcomed something more than another installation. It unveiled a vision. Towering eight meters above the Balcon d’Honneur . .
From September 29 to October 2, 2025, Louis Vuitton transformed Singapore’s historic Fort Canning Hill into a sanctuary of dreams . .
