© 2025
The One Percent.
All Rights Reserved.
Luxury collectibles are now the second-largest revenue stream at Christie’s and Sotheby’s. The houses are not selling watches for the margin, they are buying a client relationship at twenty-five to consign a painting at fifty.
Louis Vuitton crowned the FIFA World Cup 2026 final on July 19 at New York New Jersey Stadium, presenting the official Trophy Trunk that carried football’s most coveted prize onto the pitch before Spain defeated Argentina 1-0. For the fifth consecutive tournament, victory travelled in Louis Vuitton. The ceremony, watched by more than a billion viewers, condensed everything the maison has built since 2010: craft, protocol and a stagecraft that no other luxury fashion house currently commands on the world’s biggest sporting stage. Here is what the trunk is, how the ceremony unfolded, and why this partnership matters for luxury branding.
The worlds of elite motorsport and private aviation have always shared the same values. Precision, performance, innovation, and exceptional service define both industries.
A new multi year partnership between Flexjet and Formula 1 now brings these two luxury sectors together, creating exclusive experiences designed for the world’s most discerning travelers.
As the Official Private Aviation Supplier of Formula 1, Flexjet will support VIP guests, executives, teams, and partners throughout the championship while delivering a new level of access for its fractional aircraft owners.
Patronage, in its truest form, has never been about possession alone. It is about cultivation—the quiet, deliberate act of nurturing what will one day flourish. With its latest endeavor, Bentley Motors extends this philosophy beyond the workshop and into the studio, the gallery, and the lives of emerging artists.
Through a new partnership between the Bentley Foundation and the National Portrait Gallery, the marque deepens its commitment to culture, education, and artistic development. Announced as the Foundation’s second major philanthropic collaboration, the initiative signals Bentley’s growing investment in creativity and in widening access to the arts across the United Kingdom.
Luxury fashion brands continue to expand far beyond traditional runways, increasingly influencing sport, culture, and global identity. The latest collaboration between Nike and Jacquemus for the French national football team illustrates how fashion and sport have become powerful cultural platforms.
Together, they engage a new generation of affluent consumers while resonating with the world’s most influential audiences.
