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Geneva Watch Days opens 26 August in its decentralised hotel format, and it arrives with the US tariff on Swiss imports at 15% rather than 39%. The relief is real and the cost has not gone away.
In a rare moment of turbulence for an industry long synonymous with stability and prestige, Swiss luxury watch exports plunged by 17 percent in August, revealing the mounting pressures of global trade tensions and weakened Chinese demand. For collectors and connoisseurs within the One Percent, this signals both caution and opportunity.
