Luxury Brand Website Design: Best Practices
Luxury websites are judged by conversion-rate optimisation standards, and almost every CRO best practice damages a luxury brand. The site’s job is to qualify, not to convert.
10 Aug
10 Aug
How to Write a Brand Brief for a Luxury Brand
A brand brief is a decision document, not a wish list. If nothing in it costs you money, nothing has been decided. The eight sections, and the two that actually carry the weight.
10 Aug
Luxury Brand Management: The Complete Guide
Luxury brand management is not growth management, it is scarcity management. The standard brand manager’s toolkit reads, applied to a maison, as a list of instructions for destroying it.
09 Aug
Luxury Travel: The Red Sea Finally Gets the Access Its Resorts Were Built For
Four Seasons Resort Red Sea at Shura Island has opened, and beOnd is launching direct all-premium flights from five European cities. The story is not another resort. It is the arrival of the access the resorts were built for.
08 Aug
Luxury Yachts: France Weighs a Ban on Superyachts Over 50 Metres
A bill filed in the French National Assembly would bar yachts of 50 metres and above from French ports and territorial waters, with fines up to 15% of vessel value. It will almost certainly fail, and that is not the useful question.
07 Aug
Real Estate Market: Madison Avenue Rents Rise for the First Time in a Decade
Rents on Madison Avenue are rising for the first time in a decade as brands prioritise affluent neighbourhoods where clients live over high-traffic tourist corridors. Placement now matters more than scale.
06 Aug
Luxury Jewelry: Japanese Buyers Drive Sales to a Record as the Yen Weakens
Japanese department store sales of gems, precious metals and artwork rose 19% to a record JPY 330 billion. The surge is domestic, not tourist-driven, and the driver is a yen at its weakest since the 1980s.
05 Aug
Luxury Fashion Brands: Gucci Beauty Moves to L’Oreal a Year Early
Coty hands the Gucci Beauty licence back to Kering for approximately USD 400 million, a year early, and L’Oreal takes over from July 2027 under a fifty-year agreement. The substance is a group removing an entire operating layer from its business.
04 Aug
Prada and Brunello Cucinelli Show Luxury Can Still Grow Without Raising Prices
Prada grew 5% and Brunello Cucinelli 13.3%, both without leaning on price increases and both with volumes positive. That is the metric the sector lost during the price-increase years.
04 Aug
Luxury Fashion Brands: LVMH’s Fashion Division Returns to Growth After Seven Quarters
After seven consecutive quarters of decline, LVMH’s fashion and leather goods division returned to growth in the second quarter. The number is small, and it is the most consequential figure the sector has produced this year.
