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The One Percent.
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Luxury collectibles are now the second-largest revenue stream at Christie’s and Sotheby’s. The houses are not selling watches for the margin, they are buying a client relationship at twenty-five to consign a painting at fifty.
Luxury travel continues to evolve as affluent travelers seek experiences that weave together wellness, culture, and meaningful social connection.
Reflecting this shift, Waldorf Astoria has unveiled the Waldorf Astoria Racquet Club, a new global platform celebrating tennis and padel through exclusive events and immersive hospitality experiences across its luxury hotels.
As the world turns its attention to the FIFA World Cup 2026 Final, Tequila Don Julio 1942 is creating one of the most exclusive hospitality experiences of the summer.
The ultra premium tequila brand will transform New York City’s waterfront into a destination for celebration, luxury, and Fine wine and spirits culture with the arrival of its private megayacht experience, Port of Champions.
The global Fine wine and spirits sector continues to play a powerful role in international trade, hospitality, and luxury consumption, particularly among the world’s Ultra High Net Worth Individuals.
This week, the Distilled Spirits Council of the United States reinforced the strategic importance of the category as Discus president and CEO Chris Swonger formally called for tariff exemptions on spirits during testimony before the Section 301 Committee in Washington.
In the world of luxury car brands, exclusivity reaches its highest expression through creations that exist beyond traditional production. Rolls Royce introduces a new chapter with the Coachbuild Collection, an ultra rare series of motor cars designed for a select circle of collectors invited into a deeply personal creative journey.
Luxury Fashion Brands are entering a phase shaped by a single defining force.
In the evolving world of Fine wine and spirits, cultural relevance is increasingly defined by presence at the most influential global stages. In 2026, that stage extends to Hollywood, where Bar Leone co-founder Lorenzo Antinori brings his signature cocktail philosophy to the Governors Ball following the 98th Academy Awards, in collaboration with Tequila Don Julio.
In the rarefied world of luxury watches, innovation often emerges at the intersection of craftsmanship and artistic vision. Jacob & Co introduces a new dimension to high jewelry watchmaking with the debut of its patented angel cut diamond, revealed through the Billionaire Double Tourbillon. Designed to elevate brilliance and redefine how light interacts with precious stones, this creation speaks directly to the expectations of the 1%.
Luxury Fashion Brands continue to expand beyond product into immersive cultural expression. Dior’s latest installation at South Coast Plaza embodies this evolution, transforming retail into a curated universe designed for the 1%.
In the world of fine wine and spirits, true luxury is defined by interpretation. Maison Krug has unveiled the global . .
