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The One Percent.
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Around 120 superyachts will line Port Hercule from 23 to 26 September, 43 of them delivered this year. Behind that sits an order book shrinking by unit count while average length hits a record.
Knight Frank forecasts average prime price growth across 20 global cities rising from 1.6% in 2026 to 2.2% in 2027. The acceleration comes from correction markets finding a floor, not from the leaders pulling harder.
Every business has a history. Very few have heritage. The difference is stewardship, and it is the only one of the five components of brand heritage that is decided in the present tense.
Luxury is the one major vertical where generic platform best practice is actively wrong. Four content pillars, a cadence ceiling rather than a floor, creators chosen on authority instead of reach, and a scoreboard that ignores followers.
Digital platforms are engineered for reach. Luxury value is built on scarcity. A luxury digital strategy exists to manage that conflict deliberately, through access design rather than through hiding.
Most guides teach brand architecture with Apple and Procter and Gamble. Luxury is the live version: LVMH, Kering, Richemont, Prada and Hermes each answer the same structural question differently, and each pays a different price for it.
Richemont opened its 2027 financial year with sales of EUR 6.3 billion, up 20% at constant rates, and its jewellery houses delivered almost the entire increase. The same split is now visible at LVMH and Kering.
A Tyrannosaurus rex skeleton at USD 50.1 million says more about how the ultra-wealthy define a trophy asset than it does about palaeontology.
Private jet demand kept climbing into the summer of 2026, extending a run that has outlasted every forecast of a post-pandemic normalisation.
Fairmont has opened The Mere in Cheshire, its arrival in the English countryside and a test of whether a metropolitan luxury brand transfers to a rural estate.
