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Coty hands the Gucci Beauty licence back to Kering for approximately USD 400 million, a year early, and L’Oreal takes over from July 2027 under a fifty-year agreement. The substance is a group removing an entire operating layer from its business.
Prada grew 5% and Brunello Cucinelli 13.3%, both without leaning on price increases and both with volumes positive. That is the metric the sector lost during the price-increase years.
After seven consecutive quarters of decline, LVMH’s fashion and leather goods division returned to growth in the second quarter. The number is small, and it is the most consequential figure the sector has produced this year.
Around 120 superyachts will line Port Hercule from 23 to 26 September, 43 of them delivered this year. Behind that sits an order book shrinking by unit count while average length hits a record.
Knight Frank forecasts average prime price growth across 20 global cities rising from 1.6% in 2026 to 2.2% in 2027. The acceleration comes from correction markets finding a floor, not from the leaders pulling harder.
Every business has a history. Very few have heritage. The difference is stewardship, and it is the only one of the five components of brand heritage that is decided in the present tense.
Luxury is the one major vertical where generic platform best practice is actively wrong. Four content pillars, a cadence ceiling rather than a floor, creators chosen on authority instead of reach, and a scoreboard that ignores followers.
Digital platforms are engineered for reach. Luxury value is built on scarcity. A luxury digital strategy exists to manage that conflict deliberately, through access design rather than through hiding.
Most guides teach brand architecture with Apple and Procter and Gamble. Luxury is the live version: LVMH, Kering, Richemont, Prada and Hermes each answer the same structural question differently, and each pays a different price for it.
Richemont opened its 2027 financial year with sales of EUR 6.3 billion, up 20% at constant rates, and its jewellery houses delivered almost the entire increase. The same split is now visible at LVMH and Kering.
