Heritage Brand Strategy: Lessons from Centenarian Brands
Every business has a history. Very few have heritage. The difference is stewardship, and it is the only one of the five components of brand heritage that is decided in the present tense.
Every business has a history. Very few have heritage. The difference is stewardship, and it is the only one of the five components of brand heritage that is decided in the present tense.
Richemont opened its 2027 financial year with sales of EUR 6.3 billion, up 20% at constant rates, and its jewellery houses delivered almost the entire increase. The same split is now visible at LVMH and Kering.
Paris Haute Joaillerie Week once again demonstrated why the French capital remains the global . . .
Richemont has opened its 2027 financial year with an outstanding first quarter, reinforcing the enduring . . .
Behind every extraordinary timepiece lies a quiet devotion—hours bent over microscopic components, decades spent mastering techniques that machines will never replicate. Cartier understands this truth intimately.
Through the Cartier Prize for Watchmaking Talents, the Maison turns its gaze toward the artisans who will carry haute horlogerie into its next chapter, ensuring that the soul of fine watchmaking endures for generations yet to come.
Cartier celebrates the twentieth anniversary of the Cartier Women’s Initiative.
In the evolving world of luxury jewelry, heritage has become one of the most powerful expressions of value.
As the global elite descended upon Art Basel Miami Beach, Cartier unveiled an experience not just designed to be seen . .
In an era often defined by the ephemeral, there remains a quiet longing for the permanent. For the discerning few . .
Cartier has unveiled a new milestone with the grand opening of its largest store in Asia, located in Tokyo’s prestigious . .